Course curriculum

  • 1

    Welcome | The Execution Pipeline

    • Welcome

    • Download the Book (PDF)

    • Starting the Journey

    • From Dream to Reality

    • Quick Stat

  • 2

    Developing a Focused Concept

    • Introduction

    • Developing a Focused Concept

    • Esatblish your concept

    • Discover your inspiration

    • Align the Concept with Your Core Values

    • Prepare to Sacrifice

    • Assess Your Motives

    • Consider Your Qualifications

    • Leverage Your Competitive Advantages

    • Determine Your Goals

  • 3

    Measuring the Value of Your Concept

    • Determining Your Value Proposition

    • Assess The Need

    • Position Yourself Strategically

    • Position Yourself Strategically

    • Identify Your Concept’s Benefits

    • Provide a Unique Strategy

    • Ensure Concept Propriety

  • 4

    Shaping a Long-Term Vision

    • Vision Statement | Mission Statement

    • Identify Your Long-Term Goals

    • Clarify the Core of Your Long-Term Vision

    • Clarify the Core of Your Long-Term Vision (Part2)

    • Consider Your Vision’s Impact

    • Define Your Long-Term Vision

    • Label Your Long-Term Vision

    • Simplifying your Long-Term Vision

  • 5

    Shaping a Short-Term Mission

    • Introduction

    • Identify Short Term Goals

    • Isolate the problem

    • Label your short-term Vision

    • Consider Your Mission’s Future Impact

    • Define Your Short-Term Mission in 20 Words or Less

    • Consider Your Mission’s Present Impact

    • Define Your Short-Term Mission in 20 Words or Less

  • 6

    Develop a Strategy

    • Introduction

    • Specify Your Audience

    • Know Your Audience

    • Know what your Audience Values

    • Know what your Audience Values

    • Strategize your plan

    • Deliver your product or service

    • Format your venture

    • Map the Best Location for Your Venture

    • Set Development Stages

    • Identify Your Cyclical Revolutions for Success

  • 7

    Penetrating the Market

    • Introduction

    • Identify your Zealots

    • Strategize Your Customer Acquisition

    • Manage Your Suppliers

  • 8

    Defining Success

    • Introduction

    • Define Your Idea of Success

    • Define Your Idea Good, Great and Amazing

    • Define Your Smart Goals

    • Contradictions to Your Success

    • Identify Your Personal Obstacles

    • Identify Your General Obstacles

    • Overcome Your Contradictions

  • 9

    Differentiating Your Brand

    • Differentiating your brand - Introduction

    • Break the Rules

    • Break the Rules

    • Form Your Effective Brand

    • Form Your Unique Brand

    • Create a Memorable Image for Your Business

    • Promote Your Business

  • 10

    Evaluating Your Personal Threats

    • Introduction

    • Evaluate Your Personal Threats

    • Position Yourself According to Your Natural Skills

    • Establish Proper Leadership

    • Acquire Talent

    • Retain Talent

  • 11

    Assessing Your Financial Model

    • Assessing Your Finances

    • Evaluate Your Pricing Model

    • Calculate Your Startup and Maintenance Costs

    • Measure Your Willingness to Invest the Necessary Capital

    • Generate Profit from Your Revenues

    • Know Your Tax Obligations

  • 12

    Constructing an Implementation Plan

    • Set Your 90-Day Goals

    • Beat Procrastination in the First 90 Days

    • Sacrifice for Success in the First 90 Days